05 April 2007
Coffee as pretext
Buried in this Slate article, about the explosion of the green tea phenomenon, is this gem:
The unappreciated business genius of Starbucks is not charging $4 for a latte but rather giving adults permission to drink milkshakes, on the pretext that they are merely tea or coffee.Amen.
Labels: 8 am dessert, Starbucks
¶ 11:54 AM
