Starbucks Annual Meeting: Calm Down, Mr. Investor Tomorrow Starbucks' Chairman Howard Schultz will go before shareholders at the company's annual meeting. Starbucks shares have lost 20% since last November and there is some unease about the company's direction. This, of course, puts me in a bit of a weird position. Though I am on their payroll, and thus would like them to continue to operate with soaring profits, I cannot help but get a bit of satisfaction knowing that I am at least partially responsible for this decline in share prices. Clearly, some of the things that I've pointed out on this blog have snowballed into large-scale concerns shared by industry analysts. I have not been asked to address the shareholders tomorrow, but be assured that Cicero Jones will have a full response right here.

In a related note, the Starbucks branding will be applied to this website within the next two weeks - the contract is still being finalized and I don't want to do anything until it's all set in stone.

Also one final note: the article I linked to above says that McDonald's coffee beat Starbucks in a recent taste test. This is no surprise. McDonald's has good coffee, you should try it. You might think I am being sarcastic, but I am not; it's amazing what a little animal fat can do for the taste of your joe.

Labels: Starbucks

  ¶ 9:20 AM