cicero jones
14 March 2007
  All Starbucks, all the time
The (kind of) non-stop Cicero Jones Starbucks coverage has been a resounding success. Unprecedented amounts of comments, several emails, and lots of interesting discussion. So, I am quite happy to announce Cicero Jones will now be going All Starbucks, all the time!

I spoke yesterday with Starbucks' Senior Vice President of Blogger Outreach, Juan P. Valdez (they co-opted him several years back) and the company has graciously agreed to sponsor this blog. What does it mean? Well, some badly needed cash for me. And also, within the coming weeks this blog will be reincarnated as the STARBUCKS cicero jones VENTI BLOG. We will be hosted on the Starbucks servers and will also be offering a two for one coupon (limited time only) for a double macchiato caramel latte spectacular explosion of flavor (as it's known in Japan). I should also note that this does not mean I will stop being critical of their brand - apparently, my criticizing them is actually good for their business, and they would like me to continue. Their only request is that I blog about them after having had a large (ok I know that's not the right word, but I'm a maverick, what can I say) Starbucks coffee.

On that note, here is your daily Starbucks news round up:

I kid you not folks, they have actually launched a record label, called Hear Music (click the link of you don't believe me). I did a quick look through the site to see their new releases: it appears all of their artists are quite old, and I am concerned that if they were to drink this coffee the caffeine might kill each and every one of them. Which, come to think of it, would probably just help record sales. You gotta love those guys, always thinking of the next big thing. Oh, and their first real "target" to actually sign to the label: none other than the hippest man in music, Paul McCartney.

Back in 2000, when a Starbucks opened up in Beijing's apparently significant Forbidden City, people thought it was the end of the world. In fact, they were right: George Bush was (s)elected President of the USA, the Kyoto Treaty was torn to shreds, several wars were started, and American Idol was born. Now some member of the Chinese parliament has submitted a bill to revoke their license to operate there. That's nice, but last time I checked, Starbucks had better access to the Chinese premier than the parliament did.

Go to the site, where it even tells you how to set up a text message reminder to get your fix on! Of course, this does not apply to any of the dessert drinks - which are 99% of the menu. No, this means you get a free 12 oz. cup of Starbucks "premium drip" coffee. Personally, I think this is a brilliant marketing strategy. Why? Because people will still go tomorrow morning, and get their normal $5 dessert drink at 8 am. Then they'll go back for the free cup at 10, realize this "premium drip" coffee tastes like absolute shit, and buy another $5 dessert drink. Score another one for the mermaid.

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Comments:
as usual, I have difficulty following your cynical humor. While I am not a big fan of *$$, I must admit the downtown Hartford store plays great music in the early morning. Dylan often and last week, Neil Young from a 1971 live concert, which included my college theme song of "everybody knows this is nowhere"
 
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