cicero jones
08 June 2006
  Money well spent
Another smart move from the New Democrat Network:
The New Democrat Network is starting a $2 million Spanish-language campaign of radio and television ads urging Hispanics to get involved in the political process. The five-month effort begins with ads during the World Cup soccer games that begin this weekend in Germany.

Simon Rosenberg, president of the New Democrat Network, said the group wants to use a "major sport like soccer to brand Democrats for a wider audience."


 
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