20 January 2006
I want one!
An update on my earlier post on Evo Morales hot fashion tips:
When President-elect Evo Morales wore a brightly striped sweater on his world tour, the fashion police howled.But now "Evo Fashion" could sweep Bolivia, with a factory churning out hundreds of copies of the sweater he donned in Europe, China and South Africa.
Raul Valda, who operates a factory in the hills of the capital of La Paz, said his designers began working on 1,000 sweaters after people flocked to stores requesting the Evo-style sweater.
"This is going to become a line we call 'Evo Fashion' that we hope will appeal to young people," Valda said.
Anyone wan't to invest in a little SoHo botique with me? I'm sure we could get these sweaters dirt cheap and sell them to downtown hipsters for 60 bucks a pop. We'd have to play that whole using-a-socialist-icon-as-a-capitalist-marketing-tool game that has worked so well for Che Inc.
Actually, I own a Bolivian sweater, which I bought in Copacabana on the shores of Lago Titicaca. It's real alpaca wool, and I think it's pretty cool. Only, I can't wear it, because it has this little llama design at the bottom that, when you wear it in the U.S., people think is a little reindeer design, horribly out of season. And even if you wear it during Christmas, it fails, because it is yellow, which is not Christmasey. It also fits a little weird. I don't think I have the typical Bolivan build.
¶ 11:48 AM
