30 November 2005
LifeSavers to Sponsor 2006 Olympic Medals
Wow, this is really some brilliant marketing. Sure, there are tons of products that are "The Official (product type) of the Olympics" but LifeSavers have taken it to the next level here. They've actually gotten the official Olympic medals designed in the shape of their candies:
As this is the Winter Olympics, I imagine this is part of their push to expand the global market share of their Winterfresh flavor. Also, rumor is the gold medals are going to be called Butterscotch Medals this year, as part of the same sponsorship agreement. If you ask me, the butterscotch flavor could really use a boost, the kids these days barely pay it any attention.
Good job LifeSavers!
(Yes, I know they look like donuts too, but athletes do not eat donuts, and donuts are also not available anywhere in Europe) ¶ 10:34 PM
As this is the Winter Olympics, I imagine this is part of their push to expand the global market share of their Winterfresh flavor. Also, rumor is the gold medals are going to be called Butterscotch Medals this year, as part of the same sponsorship agreement. If you ask me, the butterscotch flavor could really use a boost, the kids these days barely pay it any attention.
Good job LifeSavers!
(Yes, I know they look like donuts too, but athletes do not eat donuts, and donuts are also not available anywhere in Europe) ¶ 10:34 PM
